Partial Comparative Messages in Competition
نویسندگان
چکیده
منابع مشابه
Party Competition and Media Messages
THE PARADOX At one point during the 1988 campaign, Michael Dukakis was ahead in the public opinion polls by 17 percentage points, but he eventually lost the election by 8 percent. Walter Mondale was ahead in the polls by 4 percent during the 1984 campaign but lost the election in a landslide. During June and July of 1992, Clinton, Bush, and Perot each had turns in the public opinion poll lead. ...
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ژورنال
عنوان ژورنال: British Journal of Management
سال: 2009
ISSN: 1045-3172,1467-8551
DOI: 10.1111/j.1467-8551.2007.00559.x